ADVERTISING & PROMOTION
One of the most important ways to demonstrate the trust of brands and products is promotion and advertising activities. In this article, we talk about some basic points you need to know when planning publicity and advertising activities for your company.
Advertising and promotional activities in general terms; The company introduces itself to the target audience, marketing and creates new markets with printed materials such as TV, press, internet, brochures, catalogs and various communication tools.
Due to the difficult economic conditions in our country, SMEs consider advertising and promotion activities as ’’luxury’’ However, promotion and advertising play a very important role in contributing to the corporate identity and sales of companies.
WHEN YOU CONSIDER PROMOTION AND ADVERTISING AVTIVITIES FOR YOUR COMPANY, YOU MAY START BY ANSWERING THE FOLLOWING QUESTIONS:
What are your corporate goals? (Demand increase, Product / Service promotion, Company presentation)
What impact do you want to achieve wıth your advertısement and? (Direct, Indirect)
Who are your target audience? (Manufacturers, Consumers, Suppliers)
What is your preferred communication density? (Massive, Local)
For what purpose do you advertise? (To inform the target audience, to establish brand loyalty, to create brand loyalty